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Clean & Functional Personal Care

Crafting Purpose-Led Personal Care for the Evolved Consumer

Overview

Personal care is being redefined—not as routine maintenance, but as a reflection of identity, intention, and wellbeing. From microbiome-safe skincare and hybrid SPFs to Ayurvedic serums and gender-inclusive rituals, today’s consumers seek products that are clean, high-performing, and culturally attuned.


In India and globally, beauty is shifting from cosmetic enhancement to purposeful care. Brands that blend functional science, sensory design, and simplified rituals are leading this evolution—offering products that are both emotionally resonant and performance-driven.

Our Focus Areas

We work with emerging and evolving personal care brands to innovate at the intersection of clean science, cultural relevance, and lifestyle design. Each focus area reflects a strategic opportunity where Klar actively co-develops future-ready products and rituals

Skincare Reimagined

Helping brands build high-performance skincare rooted in botanicals, active ingredients, and simplified rituals.

 

  • Focus on hybrid formats like serum+SPF, balm+cleanser, or oil+toner

  • Strategic framing of efficacy, texture, and routine relevance

Holistic Hair & Scalp Wellness

Guiding innovations across scalp microbiome health, urban hair stress, and sensorial textures.

 

  • Emphasis on anti-pollution, anti-hairfall, and indigenous ingredient applications

  • Formats like leave-ins, rinses, bars, and minimalist serums

Ayurvedic & Botanical Integrations

Modernizing ancient rituals through clinical relevance and global appeal.

 

  • Use of classical ingredients like ashwagandha, manjistha, or bhringraj in clean-label formats

  • Balance between cultural storytelling and functional positioning

Personal Hygiene & Everyday Care

Co-developing portable, conscious hygiene products for modern routines.

 

  • Solutions across deodorants, intimate care, hand/body wipes, and festival kits

  • Strategy for packaging, on-the-go convenience, and sustainable use

Sensory Wellness & Fragrance Innovation

Enabling sensorial expressions through functional perfumery and mood-based care.

 

  • Development of oil perfumes, solid scents, aromatherapy blends

  • Brand framing around rituals, identity, and emotional resonance

Gender-Neutral & Ritual-Based Care

Designing inclusive care for men, non-binary users, and community-driven wellness.

 

  • Products combining skincare, body care, and grooming in lifestyle-aligned formats

  • Ritual-oriented storytelling for daily, weekend, or travel routines

Where Klar Adds Value

We bring cultural depth, clinical relevance, and market clarity to brands shaping the next wave of clean personal care. From concept to shelf, Klar enables thoughtful, functional, and emotionally resonant products to thrive in today’s fragmented beauty and wellness space.

Strategic Product & Brand Thinking

We help brands position themselves at the intersection of efficacy, identity, and ritual.

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  • White space mapping by consumer needs, routines, and lifestyle-led triggers

  • Brand storylines rooted in clean science, traditional depth, and purpose-led narratives

  • Label claims and category language that signal trust and performance

Product Design & Development Support

We guide the creation of standout personal care products across skin, scalp, hygiene, and sensory categories.

 

  • Advisory on format and formulation: serums, bars, sticks, wipes, and beyond

  • Ingredient strategy—modern actives, Ayurvedic heroes, sensorial enhancers

  • Packaging and system design for routines that are minimalist, refillable, or travel-ready

Go-to-Market Enablement

We shape launch paths that fit your customer’s lifestyle and expectations across digital and physical formats.

 

  • Launch playbooks tailored for D2C, boutique retail, or clean beauty stores

  • Validation tactics including segment-specific trials, rituals-based marketing, and offer strategy

  • Storytelling and pricing strategies that anchor the product in premium-conscious tiers

Ecosystem & Execution Partnerships

We activate an agile ecosystem to support prototyping, compliance, and early market traction.

 

  • Vetted formulation labs, packaging vendors, and micro-batch production partners

  • Support with certifications, compliance, and claims substantiation across geographies

  • Channel-specific advisors to guide entry into clean beauty, wellness retail, or travel-based formats

Who We Work With

Future-Forward Personal Care Brands

We partner with modern personal care brands that blend clean science, cultural relevance, and lifestyle purpose. Whether you’re rethinking skincare, haircare, hygiene, or fragrance, Klar helps shape your product, narrative, and market presence.

Clean Beauty Startups

Early-stage ventures focused on safe, effective, and transparent formulations using botanicals, actives, and minimal ingredients.

Modern Ayurvedic Labels

Brands translating traditional Indian wellness into globally-relevant, sensorial, and simplified routines.

Functional Skincare Ventures

Founders prioritizing performance with products targeting barrier repair, sensitivity, acne, or pigmentation

Scalp & Hair Wellness Brands

Innovators tackling hair fall, scalp microbiome, and urban stress with science-backed and texture-forward solutions

Inclusive & Gender-Neutral Players

Brands creating skincare, body care, and grooming products for underserved or non-binary audiences.

Sustainable Hygiene & Fragrance Brands

Personal care companies focused on clean daily rituals—from deodorants and wipes to oil perfumes and functional scents.

Let’s Build Future-Ready Personal Care

Support the shift from routine to ritual with meaningful, clean, and high-performing products.

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